Studies found that SNS that are used extensively for entertainment purposes resulted in negative consequences in terms of increased stress and fatigue thus abandonment of its use. Over a period of time some SNS have been found discontinued. Thus, I have contributed to loneliness theory and highlighted associated managerial implications. (1) Thaler and Johnson (1990) refer to (1) as hedonic editing, and we shall do likewise. Abstract: Social networking sites (SNS) are classified as hedonic and utilitarian information systems. In Study 1, we gave participants pairs of social or nancial events and asked. The present research investigated the relationship between subjective well-being and hedonic editing. No, hedonic enrichment is not utopia: countless religious, social. Results demonstrated that lonely people preferred hedonic products with high anthropomorphism and utilitarian products with low anthropomorphism above all others. Abstract Hedonic editing refers to the decision strategy of arranging multiple events in time to maximize hedonic outcomes (Thaler in Market Sci 4:199214, 1985). In Study 2, I recruited 553 participants to extend Study 1 and investigate the moderating role of product category on the loneliness–anthropomorphism preference relationship. However, the relationship between the favorite products of lonely consumers and anthropomorphic degree presented as an inverted U-shaped curve. Results showed that nonlonely consumers preferred products with high, vs.
In Study 1, I recruited 186 participants to categorize a cellphone as hedonic, neutral, or utilitarian, then rate its anthropomorphism in order to examine the effect of loneliness on consumers’ preferences. By conducting 2 experiments, I investigated the influence of loneliness on consumers’ attitudes toward the degree of anthropomorphism of products (high, medium, or low). Although the use of social buffers yielded similar effects across groups on online evaluations of events, happy individuals showed a positive bias in global evaluations of past events, suggesting that how one construes and remembers the outcomes of social buffering may shape the different hedonic editing preferences among happy and less happy individuals.
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